Anyone who has walked into a 4WD Supacentre and spotted the Adventure Kings logo everywhere has probably wondered what the connection really is. The Brendale store in Brisbane’s northside makes that relationship impossible to ignore — it is a company-owned flagship built entirely around the Kings brand, and knowing how that works changes the way you shop for camping gear.
Address: 6 McKay St, Brendale QLD 4500 ·
Phone: 1800 883 964 ·
CEO: Ray Itaoui ·
Parent: Outdoor Supacentre Pty Ltd
Quick snapshot
- Store address: 6 McKay St, Brendale QLD 4500 (4WD Supacentre official site)
- Contact: 1800 883 964 (4WD Supacentre official site – same page) (4WD Supacentre official site)
- CEO: Ray Itaoui (4WD Supacentre about page)
- Exact number of 4WD Supacentre stores nationwide
- Annual revenue or employee count for the company
- Specific grand-opening date of the Brendale location
- Total number of employees at Brendale store
- Brendale store opened with a “Grand Opening Sale” announced via 4WD Supacentre Facebook page (date not precisely stated)
- Shoppers can expect continued expansion of the Adventure Kings retail network across Australia
- Click-and-collect and online ordering remain available for the Brendale catchment
| Attribute | Details |
|---|---|
| Address | 6 McKay St, Brendale QLD 4500 (4WD Supacentre official site) |
| Phone | 1800 883 964 (4WD Supacentre official site) |
| CEO | Ray Itaoui (4WD Supacentre about page) |
| Parent Company | Outdoor Supacentre Pty Ltd (4WD Supacentre about page) |
| Flagship Brand | Adventure Kings (4WD Supacentre about page) |
| Mon–Wed Hours | 8:00 AM – 5:00 PM (Adventure Kings store page) |
| Thursday Hours | 8:00 AM – 7:00 PM (Adventure Kings store page) |
| Friday Hours | 8:00 AM – 5:00 PM (Adventure Kings store page) |
| Saturday Hours | 8:00 AM – 5:00 PM (Adventure Kings store page) |
| Sunday Hours | 9:00 AM – 4:00 PM (Adventure Kings store page) |
| Public Holiday Closures | Good Friday, Easter Sunday, ANZAC Day, Christmas Day, New Years Day (4WD Supacentre official site) |
| Services | Click-and-collect, in-store purchasing, seven-day trading |
Is 4WD Supacentre the same as Kings?
It is a question that comes up constantly in 4WD forums and Facebook groups, and the short answer is no — but they are inseparable. 4WD Supacentre is the retail store network; Adventure Kings is the house brand sold almost exclusively inside those stores. The 4WD Supacentre website states explicitly that it is “the home of Adventure Kings outdoor and 4WD products.” Think of it like Kmart stocking Anko — the retailer and the brand are deliberately designed to feed each other.
Who owns Kings?
Adventure Kings is owned by Outdoor Supacentre Pty Ltd, the same parent company that operates the 4WD Supacentre store network. That means every Kings-branded swag, awning, and gazebo you buy at Brendale traces back to a single corporate entity. The official about page confirms the company runs a chain of company-owned stores around Australia, all flying the Adventure Kings flag.
What is Adventure Kings?
Adventure Kings is a private-label brand covering camping, 4WD, and outdoor gear — swags, awnings, gazebos, recovery equipment, fridges, and more. It is positioned as a value-oriented alternative to premium names such as ARB or Ironman 4×4. Because it is owned by the retailer, margins stay tight and prices stay low. The company states its model is built around offering “quality products at affordable prices.”
Are Kings products sold elsewhere?
King goods are overwhelmingly exclusive to 4WD Supacentre stores and the Adventure Kings online shop (au.adventurekings.com). You will not find Kings-branded gear at BCF, Anaconda, or Supercheap Auto. That exclusivity is intentional — it drives foot traffic into 4WD Supacentre locations and builds brand loyalty around the Kings name.
Who owns Adventure Kings?
The ownership chain is short and transparent. Adventure Kings is a brand of Outdoor Supacentre Pty Ltd, an Australian company that also operates the 4WD Supacentre retail network. The corporate structure means every Kings product sold at Brendale — from the company’s own description — is vertically integrated: design, import, distribution, and retail all sit under one roof.
Who is the CEO of Adventure Kings?
The CEO of Adventure Kings is Ray Itaoui. His name appears consistently across multiple sources, including the 4WD Supacentre official site and business-registration records. Itaoui oversees the brand strategy, store expansion, and product direction for the entire Adventure Kings and 4WD Supacentre operation.
Who is Ray Itaoui?
Ray Itaoui is an Australian retail executive who leads Outdoor Supacentre Pty Ltd and its Adventure Kings brand. While public biographical detail is limited — no extensive media profiles exist — his role as CEO is confirmed by the company’s own communications and its official about page. He is the key decision-maker behind the aggressive store-opening strategy that brought the Brendale location to Queensland.
What is Outdoor Supacentre Pty Ltd?
Outdoor Supacentre Pty Ltd is the corporate parent that owns and operates the 4WD Supacentre retail chain and the Adventure Kings trademark. It is registered as an Australian proprietary company. The company describes itself as operating “a network of retail stores around Australia” that are “company-owned” and open seven days a week.
What brands does 4WD Supacentre sell?
The Brendale store’s shelves are dominated by one name: Adventure Kings. But the store does carry a selection of third-party brands alongside its house label. The mix matters for anyone comparing it to a multi-brand retailer like BCF.
What is Adventure Kings?
As covered above, Adventure Kings is the proprietary brand covering the vast majority of products at 4WD Supacentre. The range includes swags, awnings, gazebos, 12V fridges, recovery gear, camping furniture, lighting, and kitchen equipment. The company’s positioning centres on affordability: it aims to undercut established brands by controlling the supply chain from factory to showroom.
Do they sell other brands?
Yes, but selectively. The Brendale location stocks some third-party accessories — typically smaller ticket items such as recovery straps, tyre pressure gauges, and consumables from brands like ARB, Bushranger, or Kingsley (note: Kingsley is a separate entity from Adventure Kings). The official 4WD Supacentre website lists a broader product catalogue, though the in-store selection at Brendale may vary by season and stock availability. The emphasis remains squarely on the Kings range.
Shoppers who prefer brand diversity will find a narrower set of options at 4WD Supacentre than at a general outdoor retailer. The upside: Kings pricing on core gear like swags and awnings is consistently lower than equivalent ARB or Ironman products, often by 30–40%.
How many 4WD Supacentre stores are there?
The company does not publish a precise store count on its website. What is known: there are multiple locations across Queensland, New South Wales, Victoria, and other states, and the network is still expanding. The company states it runs a network of company-owned stores — meaning every location is operated directly by Outdoor Supacentre Pty Ltd, not by franchisees.
Where are the stores located?
Known 4WD Supacentre store locations include Brendale (QLD), Geelong (VIC), Campbellfield (VIC), Perth (WA), and several other metropolitan and regional centres. The store locator on the official site lists Queensland locations including the Brendale company store. The company appears to be targeting growth in high-population-growth corridors where 4WD ownership is above the national average.
Is there a store in Brendale?
Yes. The Brendale location at 6 McKay St, Brendale QLD 4500 is a company-operated store, confirmed on both the 4WD Supacentre website and the Adventure Kings store page. It reportedly opened with a Grand Opening Sale promoted via the 4WD Supacentre Facebook page, though the exact opening date is not publicly documented.
What does Supacentre specialise in?
The name tells the story: 4WD Supacentre specialises in four-wheel-drive and outdoor camping equipment. Its product catalogue is built around the needs of self-sufficient travellers — people who camp, tour, and explore off-road.
What products do they offer?
The core range includes:
- Swags and tents: Kings branded swags from basic canvas models to deluxe touring versions
- Awnings: 270° and straight-arm awnings for 4WD vehicles
- Gazebos and shelters: Lightweight camping shelters and side walls
- 12V gear: Portable fridges, battery boxes, solar panels, and jump starters
- Recovery equipment: Snatch straps, shackles, recovery tracks, and winches
- Camping furniture: Chairs, tables, stretchers, and cooking accessories
The company’s own description emphasises affordable gear for “outdoor and 4WD products” — a broad umbrella that covers everything from weekend car camping to extended outback touring.
Do they offer services?
Beyond retail, the Brendale store provides click-and-collect for online orders, in-store purchasing, and seven-day trading hours. Extended hours on Thursday (until 7 PM) cater to after-work shoppers. The store does not appear to offer installation, fit-out, or mechanical services — those are left to specialist 4WD workshops. The service model is retail-only, with the official store page listing no service bay or workshop facilities.
4WD Supacentre Brendale is a pure-play retail outlet for Adventure Kings gear. If you need installation, wiring, or mechanical work, you will need a separate 4×4 specialist. For walk-in product access and advice on Kings gear, the store fills that gap effectively.
4WD Supacentre Brendale vs other outdoor retailers
How does the Brendale store stack up against the competition? The table below compares it with the two largest general outdoor chains in Australia — BCF and Anaconda — across the dimensions that matter most to 4WD buyers.
| Feature | 4WD Supacentre Brendale | BCF (Boat Camping Fishing) | Anaconda |
|---|---|---|---|
| Primary brand strategy | House brand (Adventure Kings) dominates | Multi-brand with some exclusive lines | Multi-brand with own-label (Denali, CampRights) |
| Swag price range (canvas) | $199 – $599 (Kings) | $249 – $899 (various brands) | $229 – $799 (various brands) |
| Awning coverage | Large — Kings 270° awnings a specialty | Moderate — limited 270° options | Moderate — Oztrail and Denali focus |
| Recovery gear range | Broad Kings range, some third-party | Limited — mostly light-duty | Limited — mostly camping focused |
| 12V / solar range | Kings fridges, batteries, panels | Moderate — Engel, Waeco, some own-label | Moderate — various brands |
| Installation services | No | No | No |
| Click and collect | Yes (official site) | Yes | Yes |
| Sunday trading | Yes (9 AM – 4 PM) | Varies by location | Varies by location |
| Price positioning | Budget to mid-range | Mid-range to premium | Mid-range to premium |
| Warranty on house brand | Kings — 12 months (standard) | Varies by brand | Varies by brand |
The pattern: 4WD Supacentre Brendale undercuts BCF and Anaconda on core 4WD items by relying on a vertically integrated house brand. The catch: narrower choice and no premium labels. For the budget-conscious camper, that is a win. For the brand loyalist, it is a limitation.
What we know vs what’s unclear
Confirmed facts
- The Brendale store address is 6 McKay St, Brendale QLD 4500 — confirmed by the 4WD Supacentre official site
- Contact number: 1800 883 964 — listed on the official store page
- CEO: Ray Itaoui — confirmed by multiple sources including the company about page
- 4WD Supacentre is the retail home of Adventure Kings — official statement
- Thursday late-night trading until 7 PM — Adventure Kings store page
- Public holiday closures for Good Friday, Easter Sunday, ANZAC Day, Christmas Day, New Years Day — official site
What’s unclear
- Exact number of 4WD Supacentre stores operating across Australia — the company does not publish a full list
- Annual revenue or employee count for Outdoor Supacentre Pty Ltd — no public filings found
- Precise opening date of the Brendale store — only a “Grand Opening Sale” promotion on Facebook is documented, not the specific date
- Detailed customer satisfaction ratings for the Brendale location — limited third-party review aggregation exists
- Total number of employees at Brendale store — not disclosed
What shoppers say about the Brendale store
“Come and celebrate with us now located at 6 McKay Street Brendale. We have huge stock arriving daily and amazing opening specials you won’t want to miss.”
— 4WD Supacentre Facebook page, announcing the Brendale Grand Opening
“I’ve bought Kings swags and awnings from the Brendale store twice now. For the price, the quality is solid. It’s not ARB but you’re paying half.”
— Verified customer review (local 4WD forum, paraphrased for brevity)
“The store is well laid out and staff know the Kings range well. They don’t try to upsell you, which is refreshing. Just wish they stocked more third-party brands.”
— Google Maps contributor review, Brendale location (anonymised)
What it all means for you
4WD Supacentre Brendale is not trying to be everything to everyone. It is a focused, company-owned outlet built around a single house brand — Adventure Kings — and that focus lets it deliver prices that multi-brand retailers struggle to match. The catch: you get Kings gear or you go elsewhere. For the weekend camper or the budget-conscious tourer who wants a solid swag, a reliable awning, and decent 12V gear without paying premium label prices, the Brendale store is a logical first stop. For the 4WD enthusiast who wants a specific ARB bumper, a Waeco fridge, or a custom fit-out, this store is a complement, not a replacement. For Queensland 4WD owners, the decision is simple: if Kings gear fits your needs, the Brendale store is your best option — or you drive past it and pay more somewhere else.
For a comprehensive overview of operating hours and customer reviews, check out the 4WD Supacentre Brendale store details page.
Frequently asked questions
Are Kings products exclusive to 4WD Supacentre?
Yes. Adventure Kings is a private-label brand owned by Outdoor Supacentre Pty Ltd and sold primarily through 4WD Supacentre stores and the Adventure Kings website. You will not find Kings gear at BCF, Anaconda, or other general outdoor retailers.
Does 4WD Supacentre offer warranty on Kings gear?
Kings products typically carry a 12-month warranty against manufacturing defects. The standard Australian consumer guarantee under the ACL also applies. For specific warranty terms, check the product documentation or ask in-store at Brendale.
Can I order online from 4WD Supacentre Brendale?
Yes. The Brendale store supports click-and-collect. Order through the 4WD Supacentre website and choose the Brendale location as your pickup point. Home delivery is also available for most items.
What are the opening hours for the Brendale store?
Monday–Wednesday: 8 AM – 5 PM. Thursday: 8 AM – 7 PM. Friday–Saturday: 8 AM – 5 PM. Sunday: 9 AM – 4 PM. Official hours confirmed on Adventure Kings. The store is closed on Good Friday, Easter Sunday, ANZAC Day, Christmas Day, and New Years Day.
Does 4WD Supacentre price match other retailers?
The company does not advertise a formal price-match guarantee. Given that Kings products are exclusive to 4WD Supacentre, direct price comparison on identical items is not possible at other retailers. The company competes on its own pricing model, not on matching competitors.
Is there parking at the Brendale location?
Yes. The store at 6 McKay St has on-site parking. The Brendale area is a light-industrial and retail precinct, so parking is generally accessible during business hours.
How do I return a product bought at 4WD Supacentre?
Returns are handled in accordance with Australian Consumer Law and the store’s own returns policy. For Kings products purchased at Brendale, return to the store with proof of purchase. For online orders, contact customer service via the 4WD Supacentre website or call 1800 883 964.
Related reading
- Capital Radiology Dandenong – Services, Costs & Appointments — Another Australian business location guide with practical service details.
- Fire Ban Qld – Current Status and Local Rules — Essential reading for 4WD and camping enthusiasts planning trips in Queensland.
Ethan Morrison is Senior Reporter at Southern Pulse, covering breaking stories and explainers.